Start with the job of the website
What should a visitor do after looking around? Ask for a quote, buy a product, make a booking or understand your services? Identify the main action before listing pages.
Describe who it is for
Explain the people you want to reach and what they need to know. A purchasing team comparing suppliers needs different information from someone choosing a gift.
Gather what already exists
Your current website, logo files, approved product information, photographs and useful customer questions are a good starting point. Mark anything that needs rewriting or replacing.
Separate essentials from later ideas
List the functions you need at launch, then the additions that can wait. Mention integrations with payments, bookings or internal systems early; these affect both scope and testing.
Discuss budget and timing honestly
A budget range helps shape a realistic scope. A launch date should account for content preparation, feedback and testing as well as development. Ask what is included in the quote and what needs a separate allowance.
Plan for life after launch
Decide who will update the site, receive enquiries and manage ongoing support. Clear ownership makes the handover more useful.
Discuss your website brief